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¸¶ÄÉÆà 4PÀü·«
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ÇâÈÄ Àü·«¹æÇâ Á¦½Ã
INDEX
1. º¼º¸ VOLVO ±â¾÷°³¿ä
2. º¼º¸ÀÇ ¼º°ø¿äÀÎ
3. º¼º¸ ±â¾÷ÇöȲ°ú °æÀï»óȲºÐ¼®
4. º¼º¸ SWOTºÐ¼®
(1) Strength (°Á¡)
(2) Weakness (¾àÁ¡)
(3) Opportunity (±âȸ)
(4) Threat (À§Çù)
5. º¼º¸ ¸¶ÄÉÆà 4PÀü·« ºÐ¼®
(1) Product (Á¦Ç°Àü·«)
(2) Price (°¡°ÝÀü·«)(3) Place (À¯ÅëÀü·«)
(4) Promotion (ÇÁ·Î¸ð¼ÇÀü·«)
6. º¼º¸ÀÇ ¸¶ÄÉÆÃÀü·« ½ÇÆкм®
7. ½ÇÆбغ¹À§ÇÑ ÇâÈÄ Àü·«¹æÇâ Á¦½Ã
1. º¼º¸ VOLVO ±â¾÷°³¿ä
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