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SWOT,STP,4PºÐ¼®
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INDEX
1. ¸Þ¸£¼¼µ¥½º º¥Ã÷ ±â¾÷¼Ò°³
2. º¥Ã÷ ´ëÇ¥Á¦Ç° ¶óÀξ÷
3. º¥Ã÷ SWOTºÐ¼®
(1) Strength (°Á¡)
(2) Weakness (¾àÁ¡)
(3) Opportunity (±âȸ)
(4) Threat (À§Çù)
4. º¥Ã÷ STP ºÐ¼®
(1) Segmentation (½ÃÀå¼¼ºÐÈ)
(2) Targeting (¸ñÇ¥½ÃÀå¼±Á¤)
(3) Positioning (Æ÷Áö¼Å´×)
5. º¥Ã÷ ¸¶ÄÉÆà 4PÀü·« ºÐ¼®
(1) Product (Á¦Ç°Àü·«)
(2) Price (°¡°ÝÀü·«)
(3) Place (À¯ÅëÀü·«)
(4) Promotion (ÇÁ·Î¸ð¼ÇÀü·«)
6. º¥Ã÷ ÇâÈĹßÀü¹æÇâ Á¦½Ã
1. ¸Þ¸£¼¼µ¥½º º¥Ã÷ ±â¾÷¼Ò°³
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