REPORT
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CONTENTS
1. ÄíÆÎ ±â¾÷¼Ò°³
2. ÄíÆÎÀÇ Çٽɿª·®°ú ¼º°ø¿äÀÎ
3. ÄíÆÎÀÇ Áֿ伺ñ½º
(1) ·ÎÄϹè¼Û
(2) ·ÎÄÏÁ÷±¸
(3) ·ÎÄÏÆäÀÌ
(4) Á¤±â¹è¼Û¼ºñ½º
4. ½ÃÀåȯ°æºÐ¼® (5 Forces ModelºÐ¼®)
5. ÄíÆÎ SWOTºÐ¼®
(1) °Á¡ (Strength)
(2) ¾àÁ¡ (Weakness)
(3) ±âȸ (Opportunity)
(4) À§Çù (Threat)
6. ÄíÆÎ STPºÐ¼®
(1) ½ÃÀå¼¼ºÐÈ (Segmentation)
(2) ¸ñǥŸ°Ù¼±Á¤ (Targeting)
(3) Æ÷Áö¼Å´× (Positioning)
7. ÄíÆÎ ±â¾÷Àü·«°ú °æ¿µÀü·«
(1) Â÷º°ÈµÈ ¹è¼Û¼ºñ½º
(2) ¸ð¹ÙÀÏ È°¿ëÀü·«
(3) ±â¼úÅõÀÚÀü·«
(4) Á¶Á÷°ü¸®Àü·«
(5) µ¥ÀÌÅͰ濵 Àü·«
(6) ºòµ¥ÀÌÅÍ È°¿ëÀü·«
(7) ¹Ì·¡À§ÇÑ ÅõÀÚÀü·«
1. ÄíÆÎ ±â¾÷¼Ò°³
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