[±â¾÷Àü·«] BCG¸ÅÆ®¸¯½º, GE-Mckinsey¸ÅÆ®¸¯½º
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[±â¾÷Àü·«] BCG¸ÅÆ®¸¯½º, GE-Mckinsey¸ÅÆ®¸¯½º
I. BCGÀÇ ¼ºÀå-Á¡À¯¸ðÇü : BCG matrix
1. Question Mark(°³¹ß»ç¾÷)
2. Star(¼ºÀå»ç¾÷)
3. Cash Cow(¼öÀÍÁÖÁ¾»ç¾÷)
4. Dog(»ç¾ç»ê¾÷)
II. GE/Mckinsey ¸ÅÆ®¸¯½º
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[±â¾÷Àü·«] BCG¸ÅÆ®¸¯½º, GE-Mckinsey¸ÅÆ®¸¯½º
´Ù¼öÀÇ Àü·«»ç¾÷´ÜÀ§(SBU)¸¦ ¿î¿µÇÏ°í ÀÖ´Â ´ë±â¾÷ÀÇ °æ¿ì ±â¾÷Àü·«À» ¼³Á¤Çϱâ À§Çؼ´Â ¿ì¼± °¢ »ç¾÷ºÎ(SBU)¸¦ ºÐ¼®ÇÏ¿© ±ÕÇü ÀÖ´Â Æ÷Æ®Æú¸®¿À¸¦ ±¸¼ºÇØ¾ß ÇÑ´Ù. ±â¾÷ÀÇ »ç¾÷Æ÷Æ®Æú¸®¿À(business portfolio model)¸¦ ºÐ¼®Çϱâ À§ÇÑ ´ëÇ¥ÀûÀÎ ±â¹ýÀ¸·Î BCG ¸ÅÆ®¸¯½º, GE/Mckinsey¸ÅÆ®¸¯½º µîÀÌ »ç¿ëµÈ´Ù.
I. BCGÀÇ ¼ºÀå-Á¡À¯¸ðÇü(Growth-Share Matrix) : BCG matrix
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