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½ÅÇÑÄ«µå
¸¶ÄÉÆà ºÐ¼®
Marketing
Management
Presentation
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1. ½ÅÇÑÄ«µå ±â¾÷ºÐ¼®
(1) ±â¾÷¼Ò°³
(2) °æ¿µÃ¶ÇÐ
2. ½ÅÇÑÄ«µå ÇöÀç»óȲºÐ¼®
3. ½ÅÇÑÄ«µå ¼º°ø¿äÀÎ
4. ½ÅÇÑÄ«µå 3CºÐ¼®
(1) Company (ÀÚ»çºÐ¼®)
(2) Competitor (°æÀïÀںм®)
(3) Customer (¼ÒºñÀںм®)
5. ½ÅÇÑÄ«µå SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
6. ½ÅÇÑÄ«µå STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
7. ½ÅÇÑÄ«µå ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
8. ÇâÈĹæÇâÁ¦¾ð
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1. ½ÅÇÑÄ«µå ±â¾÷ºÐ¼®
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½ÅÇÑÄ«µå´Â °¡Àå ¸¹Àº °í°´ÀÌ ¾Ë°í ÀÖÀ¸¸ç °¡Àå ¸¹Àº °í°´ÀÌ ÀÌ¿ëÇÏ´Â ´ëÇ¥ÀûÀÎ ±ÝÀ¶ ºê·£µå
½ÅÇÑÄ«µå´Â `´ëÇѹα¹ ´ëÇ¥ ½Å¿ëÄ«µå`·Î¼ ½Å¿ëÄ«µå ½ÃÀå¿¡¼ ÃÖ°í¡¦(»ý·«)
(1) ±â¾÷¼Ò°³
(2) °æ¿µÃ¶ÇÐ
(3) Customer (¼ÒºñÀںм®)
(4) Threat
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