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¸¶ÄÉÆà »ç·Ê¹ßÇ¥
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1. ZARA ÀÚ¶ó ºê·£µå¼Ò°³
2. ZARA ÀÚ¶ó ¼º°øºñ°á
3. ±â¾÷ȯ°æºÐ¼® (5 Forces ModelºÐ¼®)
4. ZARA ÀÚ¶ó SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
5. ZARA ÀÚ¶ó STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
6. ZARA ÀÚ¶ó ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
7. °á·Ð
INDEX
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1. ZARA ÀÚ¶ó ºê·£µå¼Ò°³
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½ºÆäÀÎ INDITEX»ç, 1975³â
(Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, )
¡°zara walks at the pace of society dressing ideas, trends and tastes that society it self has matured¡±
ÃֽŠÆÐ¼Ç Æ®·»µå ¹Ý¿µ
Àü¼¼°è 2000°³ ÀÌ»óÀÇ ¸ÅÀå
Á¦Ç°¶óÀÎ_women, men, kids, TRF
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2. ZARA ÀÚ¶ó ¼º°øºñ°á
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J¡¦(»ý·«)
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