3. Àü°³¹æÇâ
1) LAUNCHING SEASON : 98 AUTUMN/WINTER
2) BRAND NAME : d.o.p
dream of p
3) BRAND PHILOSOPHY : dream of peace
dream of prosperity
dream of passion
dream of premier
- ħüµÇ°í ¾Ï´ãÇÑ »çȸ ºÐÀ§±â ¼Ó¿¡¼µµ ¿ì¸®°¡ ±â´ëÇÒ ¼ö ÀÖ´Â Èñ¸ÁÀÌ ÀÖ´Ù¸é ±×°ÍÀº ¹Ù·Î ÀþÀ½ÀÏ °ÍÀÌ´Ù.
BRAND d.o.p´Â ÆòÈ(piece)¸¦ ÁöÇâÇÏ¸é¼ ÃÖ°í(premier)¸¦ Ãß±¸ÇÏ´Â ÀþÀºÀÌÀÇ ¿Á¤À»(passion)À» ÀÀ¿øÇÏ°í,
¼º°ø(prosperity)¿¡ µµ´ÞÇϱâ À§ÇÑ °úÁ¤¿¡ ÇÔ²² ÀÖ¾úÀ¸¸é ÇÑ´Ù.
4) TARGET
AGE TARGET : 21¼¼
5) PRICE : REASONABLE PRICE
6) ITEM : WOMAN,S YOUNG CASUAL ( FULL ITEM )
- EASY JACKET
- PANTS
- SKIRT
- HALF COAT
- CIRCULAR KNIT
- SWEATER
- TOP JERSEY
- KNIT ONEPIECE
- SHIRTS
- ACCESSORY
6. PRODUCTÀü·«
- KEY WORD : SIMPLE
POLISH
MODERN
- SEASON THEME : 1. NEW MASCULINE
- MAN,S CLASSICDP SEXY TAISE¸¦ °¡¹ÌÇÑ CONTRASTHARMONY
- SHARF ÇÏ°í POWER¸¦ ´À³¢°Ô ÇÏ´Â LINE
- FIT & LOOSE
2. CHIC IN SPORTY
- SEMI AVANTGARDE¿Í SPORTY CASUALÀÇ Á¢¸ñ
- ACTIVE SPORTY + ROMANTIC
- SO¡¦(»ý·«)
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