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¥° OvervIew
¥± WHO WHAT HOW
¥² 5 forces model
¥³ Strategy
Contents
¥´ Discussion
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Overview
Ceo(john donahoe)
¡°I sold an old cell phone on eBay, using eBay Giving Works.¡±
Ebay inc.
Online Auctions
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Overview
Mission
Pioneers communities built on commerce
Sustained by trust
Inspired by opportunity
Vision
As the world`s leading ecommerce company,
eBay Inc.`s global portfolio of businesses enables
hundreds of millions of people to buy, sell and pay online.
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Who What How
WHO
-Anyone who uses Internet to buy and sell products
WHAT
- Provide service system which helps people to sell
and buy products by themselves
- Provide transaction place which operates
automatically
Who
Anyone who uses Internet to buy and sell products
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Who What How
WHO
-Anyone who uses Internet to buy and sell products
WHAT
- Provide service system which helps people to sell
and b¡¦(»ý·«)
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Oriented in P2P market.
E-commerce became popular.
Chances for M-commerce.
Small competitor¡¯s dismiss.
simple and easy to imitate.
Fraud trading ( Trust Issues ).
System Security & reliability.
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Strategy
Leading of the online auction market
Large number of buyers, sellers and listed items
What is our ebay¡¯s strategy
Trust and safety program ( Feedback )
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Strategy
International Website ( Local language, Local currency )
=` differentiation strategy
Cost-effective and convenient trading
Strong sense of community
International Website ( Local language, Local currency )
Differentiation strategy
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Strategy
ebay Performance
Argument aggressive expansion strategy
Expansion in 2001
Expansion in 2002
Expansion in 1999
Started in 1995
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Discussion
1. The key to the success of the strategy of ebay, What do you think
2. Let¡¯s talk about the reason for ebay was successful in Europe,
South America, but was