chapter 6
1)Executive takes chance on pizza, transforms spain
2)The Luncheon
chapter 7
1)Confucius, 551 B.C.E.-479 B.C.E.
2)Leaders Governing Change
3)Beating the Odds
4)Courage Begins with One voice
chapter 8
1)Guggenheim Museum U.S.A.
2)If You Invent the Story, You`re the First to See How It Ends
3)We Can`t Just Sit Back and Hope
chapter 9
1)Ethnocentrism
2)The Spell of the Yukon
chapter 10
1)Soapy Smith
2)Eye Witness
3)Born Bad?
chapter 6
Executive takes chance on pizza, transforms spain
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MADRID, spain-Leopoldo Fernandez was earning $150,000 a year as an executive in Spain with Johnson & Johnson when he decided to open a pizzeria on the side.
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`Keep in mind, I knew nothing about pizza.
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My job was about selling heart valves, heart monitors, surgical instruments,` said the 47-year-old Cuban-American, a former marketing director for the U.S. medical supply company.
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Six years later, Fernandez is the president of TelePizza, a multinational with projected sales of $120 million this year.
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By year`s end, the Madrid-based pizza businessman`s name will adorn more than 200 outlets in 10 countries.
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The company, one of the first to answer a need for convenience goods in modernizing Spain, may even be the world`s fastest growing pizza chain, according to a recent issue of the trade magazine PizzaToday and research by TelePizza.
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`I thought I`d just open five little stores and keep my job at Johnson & Johnson.` recalled Fernandez in an interview as he puffed a $5 Cuban cigar.
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Two small Cuban flags are placed on his desk top.
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Success came `so quickly my biggest problem has been keeping on top of the growth-money management, people management, training.
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