chapter 6
Executive takes chance on pizza, transforms spain
Áß¿ªÀÌ ÇÇÀÚ¿¡¼ ±âȸ¸¦ Àâ°í, ½ºÆäÀÎÀ» º¯È½ÃÅ°´Ù.
MADRID, spain-Leopoldo Fernandez was earning $150,000 a year as an executive in Spain with Johnson & Johnson when he decided to open a pizzeria on the side.
½ºÆäÀÎ ¸¶µå¸®µåÀÇ ·¹¿ÀÆúµµ Æ丣³µ¥½º´Â ±×°¡ ºÎ¾÷À¸·Î ÇÇÀÚ°¡°Ô¸¦ ¿ °ÍÀ» °áÁ¤ÇßÀ» ¶§ ½ºÆäÀÎ Á¸½¼ ¾Ø Á¸½¼ÀÇ Áß¿ªÀ¸·Î ¿¬°£ 15¸¸ ºÒÀÇ ¼ÒµæÀÌ ÀÖ¾ú´Ù.
`Keep in mind, I knew nothing about pizza.
¡°¸í½ÉÇϽʽÿÀ. Àü ÇÇÀÚ¿¡ °üÇؼ ¾Æ¹«°Íµµ ¸ô¶ú½À´Ï´Ù.
My job was about selling heart valves, heart monitors, surgical instruments,` said the 47-year-old Cuban-American, a former marketing director for the U.S. medical supply company.
³» Á÷¾÷Àº ½ÉÀå¹ëºê, ½ÉÀå¸ð´ÏÅÍ, ¿Ü°úÀû ÀåºñÀÇ ÆǸſ¡ °üÇÑ °ÍÀ̾ú½À´Ï´Ù.` ¶ó°í ¹Ì±¹ ÀÇ·á°ø±Þ ȸ»çÀÇ ÀüÁ÷ ¸¶ÄÉÆà ÀÌ»çÀÎ 47¼¼ÀÇ Äí¹Ù°è ¹Ì±¹ÀÎÀÌ ¸»ÇÏ¿´´Ù.
Six years later, Fernandez is the president of TelePizza, a multinational with projected sales of $120 million this year.
6³â ÈÄ, Æ丣Àüµ¥½º´Â ¿ÃÇØ¡¦(»ý·«)
|