°ûµ¿¼º, ¸¶ÄÉÆÃ, µ¿¼ºÃâÆÇ»ç, 2002 À̼öµ¿ ¿Ü, Àü»çÀû°üÁ¡ÀÇ ¸¶ÄÉÆÃ, ÇÐÇö»ç, 2000 ¾È±¤È£ ¿Ü, ¸¶ÄÉÆÿø·Ð 2ÆÇ, ÇÐÇö»ç, 2001 ½ÅÁö¿ë, Çö´ë¸¶ÄÉÆà Á¦3ÆÇ, »ï¿µ»ç, 2002 ±èâȣ ¿Ü, ¸¶ÄÉÆÃ, µÎ³²ÃâÆÇ»ç, 1999 ¼Õ¿µ¼®, ¿¡¼¾½º ¸¶ÄÉÆÃ, ¼¼Çлç, 2001 ä¼ÀÏ, ¸¶ÄÉÆà Á¦3ÆÇ, ÇÐÇö»ç, 1998 Thomas T. Nagle and Reed K. Holden, The Strategy and Tactics of Pricing, 2nd ed., Englewood Cliffs, NJ:Prentice Hall, 1995) M. J. Manded and L. J. Rosenberg, MARKETING, 2nd ed., Prentice Hall, 1981 Philip Kotler, The Principles of Marketing, 9th ed., Prentice Hall, 2001 Eric N. Berkowitz, Marketing, Irwin McGraw-Hill, 1999 Warren J. Keegan, Marketing, Prentice Hall, 1995
|