[조직행동론] 모건스텐리 사례를 통한 조직행동 사례(영문)

1. Introduction

Organizational behavior is a critical field that examines how individuals and groups behave within organizations, aiming to improve effectiveness, employee satisfaction, and overall organizational health. The case of Morgan Stanley provides a compelling example of how organizational behavior principles are applied in real-world settings to address complex challenges. Morgan Stanley, a leading global financial services firm, faced significant cultural and operational issues during the early 2000s, which impacted its performance and reputation. In 2004, the company underwent a major organizational transformation under the leadership of CEO John Mack, who aimed to revitalize the firm’s culture and improve employee engagement. This period saw a strategic shift toward more collaborative teamwork and transparent communication, moving away from the insular and competitive environment that previously dominated. Employee surveys conducted in 2005 revealed that only 45% of s …