쿠팡과 쿠팡이츠 사례로 살펴본 기술발전의 경영상 양면성(영문)

1. Introduction

In recent years, the advancement of technology has dramatically transformed various industries, leading to the rise of new business models and an evolution in consumer behavior. Among the companies that epitomize this transformation in South Korea are Coupang and Coupang Eats. Founded in 2xxx, Coupang has emerged as one of the largest e-commerce platforms in the country, revolutionizing how consumers shop online. With its innovative logistics network, including the highly efficient `Rocket Delivery` service, Coupang has drastically reduced delivery times, allowing customers to receive their orders within hours of placing them. This rapid service has not only set new standards for e-commerce but has also significantly influenced consumer expectations regarding the speed and convenience of online shopping. Simultaneously, Coupang Eats, launched in 2xxx, has tapped into the burgeoning online food delivery market. By leveraging its existing infrastructure and technolog
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