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Ⅰ. Introduction of the travel agency

The travel agency industry has undergone significant changes in recent years, particularly influenced by global events and technological advancements. As of now, the agency being analyzed has adapted to the evolving landscape by diversifying its offerings and enhancing its digital presence. The agency initially focused on traditional travel services such as flight bookings, hotel reservations, and guided tours. However, with the rise of online booking platforms and the growing preference for self-service options among travelers, a shift occurred in the way travel agencies operate. To remain competitive, the agency capitalized on the importance of personalized customer service. It recognized that despite the convenience of online platforms, many travelers still value the expertise and tailored recommendations that a knowledgeable travel agent can provide. The agency began to emphasize its ability to curate unique travel experiences, catering to …