2025 브리티쉬아메리칸토바코코리아(대외활동 및 홍보) 영문 자소서 자기소개서 지원서

1. Why BAT Korea and what makes you a fit for External Affairs & Communication

BAT Korea is not merely a tobacco company—it is a transformation-driven enterprise that values sustainability, consumer-centricity, and bold innovation. What drew me most to BAT Korea’s External Affairs & Communication team is the way it balances regulatory complexities with strategic brand storytelling. It is a space where diplomacy meets creativity, and where corporate communication must reflect not only business priorities but cultural and societal currents. This intersection between policy, communication, and perception management is where I thrive.

I have always been fascinated by how brands communicate value in environments with varying levels of restriction and scrutiny. BAT Korea’s context—working within strict legal boundaries while building a compelling and credible voice for the company—presents a rare professional challenge and opportunity. I want to be part of a team th…