Background and purpose of the study

Background and purpose of the study Beauty services play an important role in forming individual confidence, achievement, psychological satisfaction, and social relationships beyond appearance management in modern society. The beauty industry is constantly growing and satisfying these needs, but it is facing overheated competition and rapidly changing customer demands. Accordingly, beauty salons need a strategic approach to maintain customers and improve revisit rates, and scientific and rational operation strategies are required to evaluate and improve service quality and increase customer satisfaction. The purpose of this study is to analyze the importance of factors influencing the intention to revisit beauty salons using the AHP (Analytic Hierarchy Process) technique, and to present an effective marketing strategy to increase customer satisfaction and revisit intention in the operation of beauty salons. a method of research This study is a descriptive study to analyze the impor…
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