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1. Introduction
Health communication campaigns play a pivotal role in shaping public awareness and behaviors regarding various health issues. Among these campaigns, oral health initiatives are crucial given the significant link between oral health and overall wellness. Teeth and gums are not just essential for chewing and digestion; they are also gateways to physical health, influencing conditions such as heart disease, diabetes, and respiratory illnesses. Unfortunately, many individuals tend to overlook oral health, leading to widespread issues such as cavities, gum disease, and even tooth loss. This neglect is often compounded by a lack of understanding about proper oral hygiene practices and the importance of regular dental check-ups. In recent years, mass media and new media have emerged as powerful tools for disseminating health information to diverse populations. With the increasing penetration of smartphones and the internet, new media have transformed the way health messag
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