Success factor of Korean pop musical focusing on nostalgia and familiarity

1. Introduction

Korean pop music, widely known as K-pop, has transcended geographical boundaries to become a global phenomenon, captivating millions with its infectious melodies, meticulously choreographed performances, and vibrant aesthetics. In recent years, an intriguing aspect of K-pop’s appeal has been its ability to evoke nostalgia and familiarity among listeners, both in Korea and around the world. Nostalgia is a powerful emotional force that can create connections between individuals and their past, often leading to an intense sense of comfort and belonging. This connection can be particularly strong in the realm of music, where melodies and lyrics can transport listeners back to significant moments in their lives. K-pop artists have skillfully harnessed this sense of nostalgia by drawing on familiar musical styles, themes, and visual elements from various eras and genres, creating a rich tapestry that resonates with diverse audiences. The incorporation of nostalgic elemen …