[국제경영A＋]상신 브레이크의 멕시코와 미국 확장(영문 버전)

I. INTRODUCTION

The global automotive industry has witnessed significant transformations over recent years, particularly with the rise of manufacturing and supply chain networks that transcend national borders. This evolution has underscored the importance of strategic international expansion for automotive component manufacturers aiming to enhance their competitiveness and market share. One noteworthy example of such a strategic initiative can be observed in the case of Sangshin Brake, a prominent South Korean brake manufacturer. The company has recognized the critical importance of expanding its footprint in key markets such as Mexico and the United States. This decision is rooted in several strategic motivations, including the need to remain competitive in a rapidly evolving market, the advantages of proximity to major automotive assembly plants, and the opportunity to leverage regional trade agreements. The automotive industry in North America, predominantly centered in the Un
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