경영전략 Samsung Electronics Analysis Report (하버드비즈니스리뷰 영문 분석 레포트)

경영전략 Samsung Electronics Analysis Report (하버드비즈니스리뷰 영문 분석 레포트)
목차

a. Use the 5-forces framework to evaluate the DRAM industry.

1) Intensity of Rivalry

2) Bargaining Power of Suppliers

3) Bargaining Power of Buyers

4) Threat of Potential Entrants

5) Threat of Substitutes

b. 1) What kind of advantage are the Chinese entrants seeking (cost leadership or differentiation)

2) How close are they to achieving that advantage
3) How much of Samsung’s performance is based on its low-cost advantage
4) Can that low-cost advantages withstand the Chinese threat on costs

c. What are the sources of Samsung’s competitive advantage (Cost or differentiation advantage, or both) If Samsung is both low-cost and differentiated, how does it do both Why can’t more firms in other industries do the same

d. What recommendations would you make to Chairman Lee regarding Samsung’s response to the threat of large-scale Chinese entry

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