2020 Sucess of Tesla, 테슬라 성공과정 영문 에세이, 레포트 4P MIX

1. The Promotion Mix

The promotion mix of Tesla has played a crucial role in the company`s remarkable success in the electric vehicle market. Tesla has utilized a unique approach to promoting its brand and products, distinguishing itself from traditional automotive companies. One of the key elements of Tesla`s promotion strategy is its minimal reliance on conventional advertising methods, such as television commercials or print ads. Instead, Tesla focuses on harnessing the power of public relations, social media, and direct engagement with customers to generate buzz and build brand loyalty. Tesla’s founder, Elon Musk, serves as the face of the company and is a driving force behind its promotional efforts. His presence on social media platforms, particularly Twitter, has significantly contributed to Tesla’s visibility and reputation. Musk’s direct communication with the public allows for immediate feedback and engagement, creating a sense of community among Tesla enthusiasts. He o…