본문/내용
Topic
Holiday
Presider
Source
www.forbes.com
Correction
Date
The Future Of Holiday Marketing Is Online
With the holidays upon us, CMOs all over the world are busy with the annual end-of-year push to connect with their target consumers, reach new audiences, build desire for their products and deliver special incentives that ultimately lead to sales. Consumers are starting to figure it out: Why wake up at 4:00 a.m. to wait in line in the cold Some in-store Black Friday sales even turn violent, with people getting into fights and getting trampled by the crowds.
So if the trends are correct and more and more consumers are going to stay home and shop from home in the future, what’s a marketer to do In taking a look at this year’s Cyber Monday and Black Friday sales, here are some ideas that need to be on every marketer’s radar:
Influence new shoppers.
By leveraging the power of social media platforms, on which almost every demographic is occupied for hours a day, brands can now t…
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