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4P,STP,SWOT
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CONTENTS
1. À¯´ÏŬ·Î UNIQLO ±â¾÷¼Ò°³
2. SPAºê·£µåÀÇ Æ¯Â¡
3. À¯´ÏŬ·Î SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
4. À¯´ÏŬ·Î STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
5. À¯´ÏŬ·Î ¸¶ÄÉÆÃ 4PÀü·« ºÐ¼®
(1) Product
(2) Price
(3) Place
(4) Promotion
6. ÇâÈÄ ¸¶ÄÉÆÃÀü·« ¹æ¾È Á¦½Ã
(1) ½ÃÁ𺰠ÇÁ·Î¸ð¼Ç Àü·«Á¦½Ã
(2) Ÿ°Ù È®ÀåÀ» À§ÇÑ ¸®Æ÷Áö¼Å´× Àü·«Á¦½Ã
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1. À¯´ÏŬ·Î UNIQLO ±â¾÷¼Ò°³
1974³â ¾ß³ªÀÌ ´Ù´Ù½Ã°¡ ÀϺ»¿¡¼ ¼³¸³ÇÏ¿´µµ ÆÐ½ºÆ®¸®Å×Àϸµ»ç°¡ 1984³â¿¡ ⸳ÇÑ SPA ºê·£µå À¯´ÏŬ·Î´Â ÇöÀç ÀϺ»À»