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2. ¾Æ½Ã¾Æ³ªÇ×°ø VS ´ëÇÑÇ×°ø ºñ±³
3. ¾Æ½Ã¾Æ³ªÇ×°ø SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
4. ¾Æ½Ã¾Æ³ªÇ×°ø STPºÐ¼®(1) Segmentation
(2) Targeting
(3) Positioning
5. ¾Æ½Ã¾Æ³ªÇ×°ø ¸¶ÄÉÆÃ¹Í½º 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
6. ¾Æ½Ã¾Æ³ªÇ×°øÀÇ Àü·«Àû º¸¿ÏÁ¡ Á¦½Ã
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1. ¾Æ½Ã¾Æ³ªÇ×°ø °³¿ä
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