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SWOT,STP,4PºÐ¼®
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INDEX
1. ¸¾½ºÅÍÄ¡ ±â¾÷¼Ò°³
2. ¸¾½ºÅÍÄ¡ ¼º°ø¿äÀÎ
3. Äڷγª19 ÀÌÈÄ ±â¾÷ȯ°æºÐ¼®
4. ¸¾½ºÅÍÄ¡ SWOTºÐ¼®
(1) Strength (°Á¡)
(2) Weakness (¾àÁ¡)
(3) Opportunity (±âȸ)
(4) Threat (À§Çù)
5. ¸¾½ºÅÍÄ¡ STPºÐ¼®
(1) Segmentation (½ÃÀå¼¼ºÐÈ)
(2) Targeting (¸ñǥŸ°Ù¼±Á¤)
(3) Positioning (Æ÷Áö¼Å´×)
6. ¸¾½ºÅÍÄ¡ ¸¶ÄÉÆÃ 4PÀü·« ºÐ¼®
(1) Product (Á¦Ç°Àü·«)
(2) Price (°¡°ÝÀü·«)
(3) Place (À¯ÅëÀü·«)
(4) Promotion (ÇÁ·Î¸ð¼ÇÀü·«)
7. °á·Ð ¹× ´À³¤Á¡
1. ¸¾½ºÅÍÄ¡ ±â¾÷¼Ò°³
¾ö¸¶ÀÇ Á¤¼º°ú »ç¶ûÀ¸·Î Á¦Ç°À» ¸¸µé¾î °í°´ÀÇ ½ÄŹ¿¡ ±îÁö Àü´ÞÇÑ´Ù ¶ó´Â