´ÙÀÌ¼Ò DAISO
±â¾÷ºÐ¼®°ú SWOTºÐ¼®
¸¶ÄÉÆÃ 4PÀü·«
¹Ì·¡Àü·« Á¦½Ã
=¸ñÂ÷=
1. ´ÙÀÌ¼Ò DAISO ±â¾÷¼Ò°³
2. ½ÃÀåÇöȲºÐ¼®
3. ´ÙÀÌ¼Ò SWOTºÐ¼®
(1) °Á¡ (Strength)
(2) ¾àÁ¡ (Weakness)
(3) ±âȸ (Opportunity)
(4) À§Çù (Threat)
4. ´ÙÀÌ¼Ò ¸¶ÄÉÆÃ 4PÀü·« ºÐ¼®
(1) Á¦Ç°Àü·« (Product)
(2) °¡°ÝÀü·« (Price)
(3) À¯ÅëÀü·« (Place)
(4) ÇÁ·Î¸ð¼ÇÀü·« (Promotion)
5. ´ÙÀÌ¼Ò ¹Ì·¡Àü·« Á¦½Ã
1. ´ÙÀÌ¼Ò DAISO ±â¾÷¼Ò°³
1992³â¿¡ ⸳µÈ ¾Æ¼º»ê¾÷Àº 1997³â ±¹³» ÃÖÃÊÀÇ ±ÕÀϰ¡ »ýȰ¿ëǰ Àü¹®Á¡ÀÎ ´ÙÀ̼Ҹ¦ ·±ÄªÇÑ ÀÌÈÄ ÀϺ» ÃÖ°íÀÇ ±ÕÀϰ¡ ¾÷üÀÎ ´ÙÀÌ¼Ò »ê¾÷°ú ÇÕÀÛÇÏ¿© 20¿©³â°£ ±¹³» ±ÕÀϰ¡ ¼ó ½ÃÀåÀ» ¼±µµÇØ ¿Â À¯Åë±â¾÷ÀÌ´Ù.
´ÙÀ̼Ҵ ³²µéº¸´Ù