Á¦ÁÖ»ï´Ù¼ö SWOTºÐ¼®°ú ¸¶ÄÉÆÃÀü·« ºÐ¼® ¹× ¹Ì·¡Àü·«¼ö¸³
0¸ñÂ÷0
1. Á¦ÁÖ»ï´Ù¼ö Á¦Ç°¼Ò°³
2. ±¹³» »ý¼ö ½ÃÀå»óȲºÐ¼® ¹× ¹Ì·¡Àü¸Á
3. Á¦ÁÖ»ï´Ù¼ö SWOTºÐ¼®
(1) °Á¡ (Strength)
(2) ¾àÁ¡ (Weakness)
(3) ±âȸ (Opportunity)
(4) À§Çù (Threat)
4. Á¦ÁÖ»ï´Ù¼ö ¸¶ÄÉÆÃ¹Í½º 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
5. ÇâÈÄÀü·« ¼ö¸³
1. Á¦ÁÖ»ï´Ù¼ö Á¦Ç°¼Ò°³
Á¦ÁÖÆ¯º°ÀÚÄ¡µµ°³¹ß°ø»ç¿¡¼ Ãâ½ÃÇϰí ÀÖ´Â »ý¼ö Á¦Ç°ÀÎ »ï´Ù¼ö´Â È»ê ¾Ï¹ÝÀ» ÅëÇÏ¿© ÀÚ¿¬ ÇÊÅ͸µ µÈ ±ú²ýÇÑ ¹°ÀÇ À̹ÌÁö¸¦ ¾Õ¼¼¿ö ±¹³» »ý¼ö½ÃÀå Á¡À¯À² 1À§ÀÇ Á¦Ç°ÀÌ´Ù. Á¦ÁÖÀÇ Ã»Á¤ÀÚ¿øÀ¸·Î °¡Ä¡¸¦ âÃâÇÏ¿© µµ¹Î¿¡ ±â¿©ÇÑ´Ù´Â MissionÀ» °¡Áø Á¦ÁÖ »ï´Ù¼ö