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INDEX
1. À̴ϽºÇÁ¸® ºê·£µå¼Ò°³
2. À̴ϽºÇÁ¸® ÁÖ¿äÁ¦Ç° ¶óÀκм®
3. À̴ϽºÇÁ¸® SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity(4) Threat
4. À̴ϽÃÇÁ¸® STPºÐ¼®
(1) Segmentation
(2) Targeting (3) Positioning
5. À̴ϽºÇÁ¸® ¸¶ÄÉÆÃ 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
6. ¹Ì·¡Àü·«¼ö¸³
1. À̴ϽºÇÁ¸® ºê·£µå¼Ò°³
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