¾Æ¸ð·¹ÆÛ½ÃÇÈ
¸¶ÄÉÆÃÀü·«°ú ¹Ì·¡¹æÇâÁ¦½Ã
INDEX
1. ¾Æ¸ð·¹ÆÛ½ÃÇÈ ±â¾÷¼Ò°³
2. ¾Æ¸ð·¹ÆÛ½ÃÇÈ Á¶Á÷¹®È
3. ÈÀåǰ»ê¾÷ÀÇ Æ¯¼º
4. ¾Æ¸ð·¹ÆÛ½ÃÇÈ SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
5. ¾Æ¸ð·¹ÆÛ½ÃÇÈ STP ºÐ¼®
(1) Segmentaion
(2) Targeting
(3) Positioning
6. ¾Æ¸ð·¹ÆÛ½ÃÇÈ ¸¶ÄÉÆÃ 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
7. °á·Ð ¹× ¹Ì·¡¹æÇâÁ¦½Ã
1. ¾Æ¸ð·¹ÆÛ½ÃÇÈ ±â¾÷¼Ò°³
1945³â ÅÂÆò¾çÀ¸·Î ½ÃÀÛÇÑ ¾Æ¸ð·¹ÆÛ½ÃÇÈÀº 2006³â ¾Æ¸ð·¹ÆÛ½ÃÇȱ׷ìÀ̶ó´Â ÁöÁÖȸ»ç üÁ¦¸¦ Ãâ¹üÇÏ¿´´Ù.
¾Æ¸ð·¹ÆÛ½ÃÇÈÀº ºÎµå·´°í ¼¼·ÃµÈ ¿©¼ºÀû