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[湲곗뾽�쟾�왂] BCG留ㅽ듃由��뒪, GE-Mckinsey留ㅽ듃由��뒪
紐⑹감
[湲곗뾽�쟾�왂] BCG留ㅽ듃由��뒪, GE-Mckinsey留ㅽ듃由��뒪
I. BCG�쓽 �꽦�옣-�젏�쑀紐⑦삎 : BCG matrix
1. Question Mark(媛쒕컻�궗�뾽)
2. Star(�꽦�옣�궗�뾽)
3. Cash Cow(�닔�씡二쇱쥌�궗�뾽)
4. Dog(�궗�뼇�궛�뾽)
II. GE/Mckinsey 留ㅽ듃由��뒪
李멸퀬臾명뿄
[湲곗뾽�쟾�왂] BCG留ㅽ듃由��뒪, GE-Mckinsey留ㅽ듃由��뒪
�떎�닔�쓽 �쟾�왂�궗�뾽�떒�쐞(SBU)瑜� �슫�쁺�븯怨� �엳�뒗 ���湲곗뾽�쓽 寃쎌슦 湲곗뾽�쟾�왂�쓣 �꽕�젙�븯湲� �쐞�빐�꽌�뒗 �슦�꽑 媛� �궗�뾽遺�(SBU)瑜� 遺꾩꽍�븯�뿬 洹좏삎 �엳�뒗 �룷�듃�뤃由ъ삤瑜� 援ъ꽦�빐�빞 �븳�떎. 湲곗뾽�쓽 �궗�뾽�룷�듃�뤃由ъ삤(business portfolio model)瑜� 遺꾩꽍�븯湲� �쐞�븳 ����몴�쟻�씤 湲곕쾿�쑝濡� BCG 留ㅽ듃由��뒪, GE/Mckinsey留ㅽ듃由��뒪 �벑�씠 �궗�슜�맂�떎.
I. BCG�쓽 �꽦�옣-�젏�쑀紐⑦삎(Growth-Share Matrix) : BCG matrix
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