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湲곗뾽遺꾩꽍
�꽌鍮꾩뒪遺꾩꽍
SWOT,STP遺꾩꽍
寃쎌쁺�쟾�왂
誘몃옒�쟾�왂�젣�떆
INDEX
1. 荑좏뙜 coupang 湲곗뾽遺꾩꽍
2. 荑좏뙜�쓽 湲곗뾽媛�移�
3. 荑좏뙜�쓽 ����몴�꽌鍮꾩뒪
(1) 濡쒖폆諛곗넚
(2) �옄�룞鍮꾧탳 �떆�뒪�뀥
(3) �젙湲곕같�넚
(4) 濡쒖폆�럹�씠
4. 荑좏뙜 湲곗뾽�솚寃쎈텇�꽍 (5 Forces Model遺꾩꽍)
5. 荑좏뙜 SWOT遺꾩꽍
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
6. 荑좏뙜 STP遺꾩꽍
(1) Segmentation (�떆�옣�꽭遺꾪솕)
(2) Targeting (紐⑺몴�떆�옣�꽑�젙)
(3) Positioning (�룷吏��뀛�떇)
7. 荑좏뙜 湲곗뾽�쟾�왂 遺꾩꽍
(1) 珥덇린 �궗�뾽�쟾�왂
(2) 李⑤퀎�솕�쟾�왂 - 濡쒖폆諛곗넚(3) 怨듦꺽�쟻�씤 �솗�옣�쟾�왂
(4) �뒪���留덉���똿
(5) �뜲�씠�꽣寃쎌쁺 �쟾�왂
(6) 湲곗뾽�쁺�떊�쟾�왂
8. 誘몃옒�쟾�왂�젣�떆
1. 荑좏뙜 coupang 湲곗뾽遺꾩꽍
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荑좏뙜 湲곗뾽怨� �꽌鍮꾩뒪遺꾩꽍諛� 荑좏뙜 寃쎌쁺�쟾�왂怨� SWOT,STP遺꾩꽍諛� 誘몃옒�쟾�왂�젣�떆.hwp
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