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1. À̴ϽºÇÁ¸® ºê·£µå¼Ò°³
(1) À̴ϽºÇÁ¸® ºê·£µå¼Ò°³
(2) À̴ϽºÇÁ¸® ÇöȲºÐ¼®
2. ½ÃÀå»óȲºÐ¼®
3. À̴ϽºÇÁ¸® SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threats
4. À̴ϽºÇÁ¸® STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
5. À̴ϽºÇÁ¸® ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
6. ½ÅÁ¦Ç° °³¹ßÁ¦¾È
7. °á·Ð
(1) ½Ã»çÁ¡
(2) ÇâÈÄ°³¼±¹æ¾È Á¦¾È
CONTENTS
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