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h The Great Beginning Blake Mycoskie travelling Argentina in the summer of 2006 Many children without any shoes Come up with an idea for a company with “One For One” strategy Why shoes Leading cause of disease: soil transmitted Potential risk of being cut Chance of education lost: no change possible About the shoes The Spanish traditional “Alpaergata” Comfortable Light Casual Designed in Different colors Different materials Different style First introduced by Howard R. Browen Corporate must put the human values before the economic value when running their businesses Why - A friendly relationships with the government Positive influence over the company’s image With other companies as partner - inspired other companies to implement a One for One model ◀ Ralph Lauren sells co-branded Polo Rugby TOMS CSR : Corporate Social Responsibility Element Skateboards has issued limited edition TOMS▶ + Element shoes as well as a One for One skateboard. Strengths: Ma…
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