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_SLIDE_1_ coupang 세상을 즐기는 반값 아이디어 _SLIDE_2_ Agenda 01. External Environmental Analysis 02. Internal Environmental Analysis 03. SWOT Analysis & Issue Analysis coupang 세상을 즐기는 반값 아이디어 _SLIDE_3_ 01. External Environmental Analysis What is Social Commerce Business Model Social Commerce Categories Social Commerce in Korea E-Commerce Market Trend Korean Social Commerce Business Model Competitors Analysis 02. Internal Environmental Analysis 03. SWOT Analysis Agenda _SLIDE_4_ External Environmental Analysis What is Social Commerce `a subset of electronic commerce that involves using social media, online media that supports social interaction, and user contributions to assist in the online buying and selling of products and services` (Wikipedia) First introduced by Yahoo! In Nov. 2005 Widely used after success of Groupon in Chicago, U.S., in 2008 _SLIDE_5_ Social commerce requires interaction & communication among consumers, sellers, and social commerce (service co…
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