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_SLIDE_1_ 일석이조 Know Thy Consumers _SLIDE_2_ INDEX 1. Introduction 2. Who Segmenting & Targeting Our Product & Service 3. What Positioning Map 4. How Place Strategy Promotion Strategy _SLIDE_3_ CHAPTER 01`` [ Intro ] _SLIDE_4_ Nowadays, the single-life has became a “ ” mainstream ! _SLIDE_5_ CHAPTER 02`` [ Who (Segmenting) ] _SLIDE_6_ ‘Segmenting ’ Who-Segmenting 3039세대 They Watch Drama, TV show Interested in household items and electronic appliances 제품 3039여 Cosmetics 78.4% Smartphone 73.9% Clothes 73.7% Confectionery 73.4% Household items 72.3% 3039’s Interest Level of Product Higher education Consumption trend related with individuality and taste Concern reasonable price and trendy shopping Like enjoying their life _SLIDE_7_ CHAPTER 02`` [ Who (Targeting) ] _SLIDE_8_ Who are the ‘Single Families’ Who-Targeting Economic power Ability to use digital media Individualism Preference to freedom and ideals alone lonely …
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