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템포 시장 분석과 전망
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템포 시장 분석과 전망.hwp
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314 Kbyte
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템포 시장 분석과 전망.hwp
[Size :
314 Kbyte
]
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자료설명
마케팅최종본진짜
목차/차례
요 약 ················································································· 2
기업 및 제품 소개 ·································································· 2
기업 개요 ········································································· 2
제품 소개 ········································································· 3
템포의 주요 특징 및 성분, 함량 ············································· 5
시장 조사와 분석 ·································································· 7
시장 규모 및 전망 ······························································ 7
경쟁자 분석 ······································································· 10
소비자 분석 ······································································· 14
기업 및 제품 소개 ·································································· 2
기업 개요 ········································································· 2
제품 소개 ········································································· 3
템포의 주요 특징 및 성분, 함량 ············································· 5
시장 조사와 분석 ·································································· 7
시장 규모 및 전망 ······························································ 7
경쟁자 분석 ······································································· 10
소비자 분석 ······································································· 14
마케팅 목표 ·········································································· 16
시장 세분화 ·········································································· 16
세분화 시장의 특징과 타겟팅 ················································· 16
포지셔닝 ·········································································· 18
마케팅 전략 ······································································ 19
예상 수익 ········································································· 21
맺 음 말 ·············································································· 22
해외 시장의 예 ·································································· 22
국내 시장에의 적용 ···························································· 23
시장 세분화 ·········································································· 16
세분화 시장의 특징과 타겟팅 ················································· 16
포지셔닝 ·········································································· 18
마케팅 전략 ······································································ 19
예상 수익 ········································································· 21
맺 음 말 ·············································································· 22
해외 시장의 예 ·································································· 22
국내 시장에의 적용 ···························································· 23
본문/내용
■ 제품 소개
당사의 제품은 탐폰형 생리대 “템포”로서 삽입형 생리대이다. 이는 현재 법적으로 의약외품으로 분류되어 있다.
1930년대 초반 미국에서 Eale Hass에 의해서 삽입형 생리대의 기본형이 발명되었다. 기존의 패드형 생리대의 불편함을 개선하기 위하여 만들어진 삽입식 생리대는 압축된 면사와 삽입관, 제거용 끈으로 제작되어 인체의 내부에서 생리혈을 흡수하도록 만든 것이다. 이미 탐폰식 생리대는 미국, 유럽, 일본에서 이미 보편화 되어있는 제품으로 전체 생리대 시장의 70～80%를 차지하고 있는 실정이다.
탐폰은 패드형 생리대와는 달리 여성의 질 내에서 직접 생리혈을 흡수하는 깔끔한 몸 속 생리용품으로 다음과 같은 장점이 있다.
① 생리 당일에도 운동 및 목욕이 가능하다.
② 삽입식 생리대이기 때문에 얇은 옷을 입어도 전혀 티가 나지 않는다.
③ 장시간 책상 앞에 앉아서 일을 하거나 공부를 해도 불편하지 않고 피부트러블이 없다.
④ 활동이 편하기 때문에 격렬한 운동이 가능하다.
⑤ 활동시 기존의 패드형 생리대와 같이 들뜨거나 접히지 않아 착용감이 없다.
⑥ 기존의 패드형 생리대를 착용하였을 경우 냄새가 날 수 있었…
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I D : msjm***** Date : 2011-10-22 FileNo : 16201440 |
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