우리나라 호텔웨딩연회의 경영학적 접근

Ⅰ 서론.....................................................................................................3

1. 연구의 목적......................................................................................3

2. 연구의 방법......................................................................................4

Ⅱ 호텔웨딩연회의 이론적 배경............................................................5
1. 호텔웨딩의 개황................................................................................5
2. 호텔연회의 개황................................................................................6
2.1 연회의 개념....................................................................................6
2.2 연회의 특성과 파급효과..................................................................8

Ⅲ 호텔웨딩연회의 마케팅 활성화 방안.............................................11

1. 내부경쟁 요인..................................................................................11
2. 경쟁우위 확보..................................................................................12
3. 마케팅 믹스전략..............................................................................13

3.1 제품.............................................................................................13
3.2 가격.............................................................................................14
3.3 촉진.............................................................................................17

4. SWOT 분석.....................................................................................17

4.1 strength......................................................................................17
4.2 weakness....................................................................................17
4.3 threaten......................................................................................17
4.4 opportunity.................................................................................17

5. 충성도(loyalty)..................................................................................17

Ⅳ 요약 및 결론....................................................................................21
참고문헌.................................................................................................22