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¡Û1 English Auction: °¡Àå ÀϹÝÀûÀÎ °æ¸Å ¹æ½ÄÀ¸·Î ÃÖÀú°¡ °æ¸Å¿¡¼ ½ÃÀÛÇÏ¿© ´õ ÀÌ»óÀÇ ³ôÀº °¡°ÝÀÌ Á¦¾ÈµÇÁö ¾ÊÀ¸¸é ÃÖÁ¾ÀûÀ¸·Î ÃÖ°í°¡¸¦ Á¦½ÃÇÑ »ç¶÷ÀÌ °æ¸Å Á¦Ç°À» ³«Âû ¹Þ´Â ¹æ½ÄÀÌ´Ù. º¸Åë ¿À¸§Â÷¼ø °æ¸Å(Ascending Auction)¶ó°í ÇÑ´Ù.
¡Û2 Dutch Auction: ÃÖ°í °¡°ÝÀ¸·Î °æ¸Å¸¦ ½ÃÀÛÇØ¼ °æ¸Å Âü¿©ÀÚ°¡ Á¦Ç°À» ±¸¸ÅÇϰíÀÚ ÇÏ´Â Èñ¸Á°¡°Ý°ú ÀÏÄ¡ÇÒ ¶§±îÁö °è¼ÓÇØ¼ Á¦Ç° °¡°ÝÀ» °ø±ÞÀÚ°¡ Á¤ÇÑ ÃÖÀûÀÇ °¡°Ý±îÁö ³·Ãß¾î °¡´Â ¹æ½ÄÀÌ´Ù. º¸Åë ³»¸²Â÷¼ø °æ¸Å(Descending Auction)¶ó°í ÇÑ´Ù.
¡Û3 Closed Auction: °æ¸Å Âü¿©ÀÚµéÀÌ ÀÔÂû °¡°Ý, ¼ö·®, µîÀÇ ÀÔÂû ³»¿ëÀ» ºÀÀÎ(sealed)ÇÏ¿© °æ¸Å¿¡ Âü°¡ÇÏ´Â ¹æ½ÄÀÌ´Ù. ³«Âû °¡°Ý °áÁ¤ ¹æ¹ý¿¡ µû¶ó ÃÖ°í°¡ ¹ÐºÀÀÔÂû ¹æ½Ä(First Price Sealed Bid Auction)°ú µÎ¹øÂ° ÃÖ°í°¡ ¹ÐºÀÀÔÂû ¹æ½Ä(Second Price Sealed Bid Auction)Àº °¡°Ý°áÁ¤ÀÌ ºñ°ø°³ ¹æ½ÄÀ¸·Î ÀÌ·ç¾îÁø´Ù´Â Ư¡ÀÌ ÀÖ´Ù.
¡Û4 Double Auction: ±¸¸ÅÀÚ¿Í ÆÇ¸ÅÀÚ°¡ ÇϳªÀÇ Æ¯Á¤ »óǰ¿¡ ´ëÇØ¼ °¢°¢ bids¿Í offers¸¦ Á¦½ÃÇÑ´Ù. Áï ¿©·¯ °³ÀÇ bids¿Í offers°¡ ÁÖ½Ä ½ÃÀåó·³ µ¿½Ã¿¡ Á¸ÀçÇÑ´Ù. ±×·¯³ª ÁÖ½Ä ½ÃÀå°ú ´Ù¸¥ Á¡Àº ÇϳªÀÇ Æ¯Á¤ »óǰ¿¡ ´ëÇØ¼ °æ¸Å°¡ ÀÌ·ç¾îÁø´Ù´Â Á¡ÀÌ´Ù.
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[1] À̰æÀü, ÀÌÀç±Ô, ¡°ÀüÀÚ »ó°Å·¡¿Í À¯ÅëÇõ¸í¡±, ¹ý¿µ»ç, 2. 2002, pp. 160-183
[2] Á¤¿¬È£, ¼¿ë¹«, ¡°Lessons from Internet Auctions¡± °í·Á´ëÇб³ ´ëÇпø
[3] ¿ÀÁ¤¼÷, ¡°ÀÎÅÍ³Ý ÄÁÅÙÃ÷¡± Á¤º¸Åë½Å »ê¾÷¿¬±¸¿ø 2001, 8
[4] Efrain Turban, ¡°Auctions and Bidding on the Internet: An Assessment¡±, Electronic Markets, Vol. 7, No. 4, 1997
[5] Ho Geun Lee, ¡°Do Electronic Marketplaces Lower the Price of Goods?¡±, Communication of the ACM, Vol. 41, No.1, January 1998.
[6] »óÀå ÀÎÅÍ³Ý ±â¾÷ ½ÃÀåºÐ¼® Koreanclick 2003, 8
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