인터넷쇼핑 제품지각에 따른 소비자의 웹사이트 태도와 행동

［1］김기옥, 유현정, `전자상거래의 대두와 소비자문제,` 생활과학」 제2호(1999), pp.189-216.
［2］김상용, 박성용, “전자상거래에서의 혜택요인과 위험요인에 따른 실제 및 잠재 소비자에 대한 연구,” 「소비자학 연구」, 제10권 제13호(1999), pp.45-66.
［3］김유정, `컴퓨터 매개 커뮤니케이션,` 「커뮤니케이션북스」, 1998.
［4］김진수, 김진해, “인터넷 쇼핑몰의 성공적 구축을 위한 탐색적 연구,” 「한국유통학술발표대회 논문집」, 1997.
［5］이용호, 김은, 김진우, `EC 환경하에서의 소비자 행태 분석에 관한 연구,` 한국전산원, 1998.
［6］이호배, 정주훈, 박기백, “인터넷 사이트에 대한 속성신념과 태도가 홈페이지 광고 효과에 미치는 영향,”「경영학연구」, 제29권 제2호(2000), pp.263-290.
［7］장대련, “인터넷 광고의 포지셔닝 효과: 인터넷광고가 기존 매체 광고에 미치는 경쟁적인 영향 및 대처방안,”「방송광고연구총서」, 제14권(1998), pp.289-565.
［8］Achenbaum, A. A., `Knowledge is a Thing Called Measurement,` in L. Adler, and I. Crespi(eds), Attitude Research at Sea, MI: Attitude Research Committee, AMerican Marketing Association(1966), pp.113-121.
［9］Alba, Joseph, John Lynch, Barton Weitz, Chris Janiszewski, Lichard Lutz, Alen Sawyer, & Stacy Wood, `Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplace,` Journal of Marketing, Vol.61(July)(1997), pp.38-53.
［10］Allport, G. W., Attitudes, in A Handbook of Social Psychology, Clark Univ. Press(1985), pp.798-844.
［11］Bass, Frank M. & W. Wayne Talarzyk, `An Attitude Model for the Study of Brand Preference,` Journal of Marketing Research, Vol.9(February)(1972), pp.93-96.
［12］Batra, R. & M. L. Ray, `Advertising Situation: The Implications of Differential Involvement and Accompanying Affect Responses,` Information Processing Research in Advertising(1983), pp.127-159.
［13］Benjamin, Robert & Rolf Wigand, `Electronic Markets and Virtual Value Chains on the Information Superhighway,` Sloan Management Review, Vol.36 (winter) (1995), pp.62-72.
［14］Berkowitz, E. N., J. R. Walton & O. C. Walker, Jr., In-Home Shoppers : The Market for Innovative Distribution Systems, Journal of Retailing, Vol.55 (Summer)(1979), pp.15-33.
［15］Blascovich, J. & J. Tomoka, `Measures of Self-esteem,` In J. Robinson, P. Shaver, and L. Wrightsman(ed), Measures of Personality and Social Psychological Attitudes(1991), pp.115-116.
［16］Caruso, D., `Digital Commerce, ` New York Times, August 21, 1995.
［17］Cox, D. F., Risk Taking and Information Handling in Consumer Behavior, ed., Boston : Graduate School of Business Administration, Harvard University, 1967.
［18］Davidson, W. R. & A. Rodgers, `Non-store Retailing Its Importance to and Impact on Merchandise Suppliers and Competitive Channels,` In The Growth of Non-store Retailing ; Implications for Retailers, Manufacturers and Public Policy Makers Conference, NY: New York University Institute of Retail Management(1979), pp.22-29.
［19］Deighton, John, `The Future of Interactive Marketing,` Harvard Business Review, November-December(1996), pp.151-162.
［20］Ducoff, R. H., `Advertising Value and Advertising on the Web,` Journal of Advertising Research, September-October (1996), pp.151-162.
［21］Epstein, S., `The Stability of Behavior: Implications for Psychological Research,` American Psychologist, Vol.35(1980), pp.790-807.
［22］Fishbein, M., `An Investigation of the Relationships between Beliefs about an Object and the Attitude toward That Object,` Human Relations, Vol.16(1963), pp.233-240.
［23］Fishbein, M. & I. Ajen, Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, MA: Addison-Wesley, 1975.
［24］Ghose, S. & W. Dou, `Interactive Functions and Impacts on the Appeal of Internet Presence Sites,` Journal of Advertising Research, Vol.38, No.2(1998), pp.29-43.
［25］Gillett, Peter L., `A Profile of Urban In-Home Shoppers,` Journal of Marketing, Vol.34(July) (1976), pp.40-45.
［26］Ha, Louisa & Lincoln E. James, `Interactivity Reexamined: A Baseline Analysis of Early Business Web Site,` Journal of Broadcasting and Electronic Media, Vol.42, No.4(1998), pp.457-474.
［27］Haekel, S. H., “About the Nature and Future of Interactive Marketing,” Journal of Interactive Marketing, Vol.12, No.1(1998), pp.63-71.
［28］Hair, Joseph R. Jr., Rolph E. Anderson, Ronald L. Tatham & William C. Black, Multivariate Data Analysis With Readings, 4th ed., Prentice Hall, 1995.
［29］Herbig, P. & B. Hale, `Internet The Marketing Challenge of the Twentieth Century,` Internet Research: Electronic Networking Applications and Policy, Vol.7, No.2(1996), pp.95-100.
［30］Jacoby, J. & L. Kaplan, `The Components of Perceived Risk,` Association for consumer Research(1972), pp.382-393.
［31］Jarvenpaa, S. L. & P. A. Todd, `Consumer Reactions to Electronic Shopping on the World Wide Web,` International Journal of Electronic Commerce, Vol.1, No.2(winter) (1996-1997), pp.89-108.
［32］Jasper, C. R. & R. R. Lan, `Apparel Catalog Patronage : Demographic, Lifestyle and Motivational Factors,` Psychology and Marketing, Vol.9, No.4, July-August(1992), pp.275-296.
［33］Jasper, C. R. & S. J. Ouellette, `Consumers` Perception of Risk and the Purchase of Apparel from Catalogs,` Journal of Direct Marketing, Vol.8, No.2(Spring)(1994), pp.23-36.
［34］Kalakota, R. & A. B. Whinston, Frontiers of Electronic Commerce. Reading, MA: Addison-Weseley, 1996.
［35］Kenneth, C. G. & K. Cater, `An Exploratory Assesment of Catalog Shopping Orientations,` Journal of Direct Marketing, Vol.6, No.1(Winter)(1992), pp.29-39.
［36］Korgaonkar, P. K. & D. N. Bellenger, `Consumer Shopping Orientations, Non-store Retailers, and Consumers` Patronage Intentions : A Multivariate Investigation,` Journal of Academy of Marketing Science, Vol.12, No.1(1984), pp.11-22.
［37］Krugman, Herbert E., `The Impact of Television Advertising: Learning without Involvement,` Public Opinion Quarterly, Vol.29(1965), pp.349-356.
［38］Kubes, D., `Mail Order : Why do People Buy?,` Journal of Direct Marketing, Vol.44, No.6(1981), pp.132-136.
［39］Lavidge, R. L. & G. A. Steiner, `A Model for Measurement of Advertising Effectiveness.` Journal of Marketing, Vol.25(October)(1961), pp.59-62.
［40］Lohse, G. L. & Eric J. Johnson, `A Comparison of Two Process Tracking Methods for Choice Tasks,` Organizational Behavior and Human Decision Process, Vol.68, No.1(October)(1996), pp.28-43.
［41］MacKenzie, S. B. & R. J. Lutz, `An Empirical Examination of the Structure Antecedents of Attitude toward the Ad in Advertising Protesting Context,` Journal of Marketing,Vol.53(April)(1989), pp.48-65.
［42］Maignan, Isabelle & Bryan A. Lukas, `The Nature and Social Uses of the Internet: A Qualitative Investigation,` The Journal of Consumer Affairs, Vol.31, No.2(1997), pp.346-371.
［43］Marilyn Lavin, `Wive`s Employment, Time Pressure, and Mail/Phone Order Shopping,` Journal of Direct Marketing, Vol.7(1993), pp.42-49.
［44］Mitchell, A. A. & Jerry C. Olson, `Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?,` Journal of Marketing Research, Vol.18, No.3(1981), pp.318-332.
［45］Moore, M. G. & G. Kearsley, Distance Education, Belmont: Wadsworth Publishing Company, 1996.
［46］Peters, W. H. & N. M. Ford, `A Profile of Urban In-Home Shoppers : The Other Half,` Journal of Marketing, Vol.36(July) (1972), pp.62-64.
［47］Poel, D. V. & J. Leunis, `Consumer Acceptance of the Internet as a Channel of Distribution,` Journal of Business Research, Vol.45(1999), pp.249-256.
［48］Poon, S. & P. Swatman, `A Longitudinal Study of Expectations in Small Business Internet Commerce,` International Journal of Electronic Commerce, Vol.3, No.3(1999), pp.21-33.
［49］Qimei, C. & W. D. Wells, `Attitude Toward the Site,` Journal of Advertising Research, Vol.39, No.5(1999), pp.27-37.
［50］Rafaeli , S. & F. Sudweeks, `Networked Interactivity,` Journal of Computer Mediated Communications, Vol.2, No.4, 1996.
［51］Ray, M. L., `Psychological Theories and Interpretations of Learning,` In Consumer Behavior: Theoretical Sources, eds., Ward, S. and T. S. Robertson, Englewood Cliffs, NJ: Prentice Hall Inc., 1973.
［52］Reynolds, F. D., `An Analysis of Catalog Buying Behavior,` Journal of Marketing, Vol.38(July)(1974), pp.47-51.
［53］Robb, J. M, C. MaCathy & H. D. Sheridan III, `Intelligent Interactivity,` The Forrester Report, Vol.1, No.2, Feb. 1, 1997.
［54］Schwartz, Shalom H. & Wolfgang Bilsky, `Toward a Universal Psychological Structure of Human Values,` Journal of Personality and Social Psychology, Vol.53, No.3(1987), pp.550-562.
［55］Sheth, Jagdish N. & Atul Parvatiyar, `Relationship Marketing in Consumer Markets: Antecedents and Consequences,` Journal of Academy of Marketing Science, Vol.23(Fall)(1995), pp.255-271.
［56］Shim, S. & M. Y. Mahoney, `The Elderly Mail-Order Catalog User Fashion Products,` Journal of Direct Marketing, Vol.6, No.1(winter)(1992), pp.49-58.
［57］Shimp, T. A., `Attitude toward the Ad as a Mediator of Consumer Brand Choice,` Journal of Advertising, Vol.10, No.2(1981), pp.9-15.
［58］Silk, A. J. & M. U. Kalwani, `Measuring Influence in Organizational Purchase Decisions,` Journal of Marketing Research, Vol.19, No.2(1982), pp.165-181.
［59］Simpson, L. & H. B. Lakner, `Perceived Risk and Mail Order Shopping for Apparel,` Journal of Consumer Studies and Home Economics, Vol.17(1993), pp.377-398.
［60］Steuer, J., `Defining Virtual Reality : Dimensions Determining Telepresence,` Journal of Communication, Vol.42, No.4 (Autumn) (1992), pp.73-93.
［61］Sviokla, J. & Michael F. Quinn, Marketspace Strategy and The European Information Society(Post 1998 Deregulation), HBS, USA(1997), pp.25-45.
［62］Vavra, Terry G., Aftermarketing: How to Keep Customers for Life Through Relationship Marketing, Irwin, 1995.
［63］Vijayasarathy, L. R. & J. M. Jones, `Print and Internet Catalog Shopping : Assessing Attitudes and Intentions,` Internet Research : Electronic Networking Applications and Policy, Vol.10