What kind of framing message Is more appropriate with Nine-ending price

_SLIDE_1_ What kind of framing message Is more appropriate with Nine-ending price _SLIDE_2_ INDEX Introduction 01 Regulatory fit & gain(vs loss) framed massage 02 Q & A 03 04 05 06 07 Study1 Study2 Result Summary & Conclusion _SLIDE_3_ Purpose of Journal Joint effect 1.Introduction Nine-ending price Message frames on the adv. efficacy _SLIDE_4_ 1.Introduction Nine-ending price Reduction reflected in a nine-ending lowers the perception of price, often leading to a substantial increase in sales _SLIDE_5_ Nine-ending price Left-digit effect This effect is Not result from A quantitative factor. It stems from perception distortion Perceived gain effect The gain perception Emanating from a nine-ending price Price image effect With a nine-ending, Customer think The price is A discount or Sales price 1.Introduction _SLIDE_6_ Three effect Left-digit effect Perceived gain effect Price image effect 1.Introduction $29.99 $30.00 $24.…
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