What Are The Important Factors For Korean Cosmetics Brands To Succeed In Chinese Market

What Are The Important Factors For Korean Cosmetics Brands To Succeed In Chinese Market
Contents.
Ⅰ. Introduction. - 4 -
Ⅱ. Chinese market conditions. - 5 -
1. Global market analysis. - 5 -
(1) Growing global cosmetics market. - 5 -
2. The feature of Chinese cosmetic market. - 6 -
(1) The 3rd largest cosmetic market in world. - 6 -
(2) Drastic growth according to economic growth. - 7 -
(3) Preference of foreign brands. - 9 -
(4) Sales differences depending on regions. - 11 -
Ⅲ. Foreign company’s strategy. - 12 -
1. L’OREAL. - 12 -
(1) Localization with diversification. - 12 -
(2) Regional localization - 13 -
(3) Localized employment - 13 -
(4) CSR aActivities in China - 13 -
2. The Procter & Gamble (P&G). - 14 -
(1) Direct networks with agents. - 14 -
(2) Localized employment. - 14 -
(3) Federation of store-owners. - 15 -
(4) Multi-brand strategy. - 15 -
(5) Characteristic advertisements. - 15 -
(6) Research and development (R&D). - 16 -
3. Shiseido. - 16 -…