Webtoon

_SLIDE_1_ Webtoon _SLIDE_2_ Market Analysis ▶ STP ▶ Marketing Mix ▶ Conclusion Introduction Why portal sites offer Webtoon service even though it has no substantial direct profit Analyze the Webtoon industry from the marketing perspective. _SLIDE_3_ Market Analysis ▶ STP ▶ Marketing Mix ▶ Conclusion Competitive factors - Free price - Easy accessibility Technological factors - Advancement of internet & Illegal downloads - Wide spread of smartphones Company resources and goals - Resource Authors hired by webtoon providers - Goal Attract more people to visit their sites Sociocultural factors & Legal factors - Wide use of public transportation - Infringement of copyright is easy and common environment _SLIDE_4_ Market Analysis ▶ STP ▶ Marketing Mix ▶ Conclusion Strength - Free of charge Can be read through smartphones (access easily) Weakness - Cannot be used as a direct source of profit. - Internet connection necessary Company(swot) _SLIDE_5_ …
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