Velvet Beer Marketing Strategy Based on Theories

Velvet Beer
Marketing Strategy Based on Theories
Contents
1

1. Introduce ‘Velvet Beer’
2

2. Market Situation
3

3. Target Audience & Segmentation
4

4. Key message and Concept
5

5. Marketing Strategy
1) Advertisement
2) Velvet Glass
3) Bubble Party
4) Restaurant
Ⅰ. Introduce ‘Velvet Beer’
Czech is famous with the beer. And they can more tasty beer than the other countries because of the fine barley and water. In specially Global brand Budweiser was originated Czeskie Budziejowice which is Budweis in German. There is a famous kind of beer for the tourist which is named Velvet. Some of the tourists told that they could not forget the taste of the Velvet. The characteristic of Velvet is the suds like cappuccino. Right after we pour the beer in glass, most of the beer contains suds like a cream. And then it slowly changed in liquid. Thanks for the suds we can taste the original beer for a long time. It is softer than the other beer and you can taste the abund…