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_pptx_01.gif "Uses of Smartphone(Based on U & G - Uses and dependency model) (1 페이지)")
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_pptx_06.gif "Uses of Smartphone(Based on U & G - Uses and dependency model) (6 페이지)")
_pptx_07.gif "Uses of Smartphone(Based on U & G - Uses and dependency model) (7 페이지)")
_pptx_08.gif "Uses of Smartphone(Based on U & G - Uses and dependency model) (8 페이지)")
_pptx_09.gif "Uses of Smartphone(Based on U & G - Uses and dependency model) (9 페이지)")
_pptx_10.gif "Uses of Smartphone(Based on U & G - Uses and dependency model) (10 페이지)")
Uses of Smartphone(Based on U & G - Uses and dependency model)
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Uses of Smartphone(Based on U & G - Uses and depen….pptx
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본문/내용
_SLIDE_1_
Smartphone
Based on U & G - Uses and dependency model
Uses of
_SLIDE_2_
Situatation Play
_SLIDE_3_
Popularization of smartphone
At least one of 7 people is using smartphone.
CAGR of 28 per cent over the next five years, the smartphone market is expected to grow, three years, two billion people exceeded views
_SLIDE_4_
With smartphone
We can do various works with smartphone.
A lot of applications are developed and
being developed.
Playing the instruments
Making film
_SLIDE_5_
Behavior of the majority of
smartphone user
_SLIDE_6_
Symptoms
of dependence
on smartphones
_SLIDE_7_
Uses and Gratification
approach
_SLIDE_8_
Why do we depend on smartphone
Cognitive needs: information, knowledge, opinions
(인터넷 검색, 뉴스 구독)
Affective needs: emotion, pleasure, feelings
(카카오톡, 페이스북 등의 SNS, 스마트폰 게임. entertainment)
Personal integrative needs: Desires to appear confident (sns에 자기 자랑, 과시.. 여행이나 맛있는 음식 사진 올림)
Social integrative needs: companionship, social belon…
…
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