TOMBOY Marketing Analysis

_SLIDE_1_ _SLIDE_2_ contents _SLIDE_3_ 1. . TOMBOY existing1) Brand Story History _SLIDE_4_ 1. TOMBOY existing1) Brand Story Logo _SLIDE_5_ 1. . TOMBOY existing1) Brand Story Moto Casual code, personality, freedom and youth, challenging and creativity , eco friendly, neighbor Freedom, challenging change Love nature and environment and chases healthy life style Modern fashion design inspired by pure nature _SLIDE_6_ 1. . TOMBOY existing2) Concept Unconventional free sensitivity and chic attitude Balance between BASIC and Trend _SLIDE_7_ 1. . TOMBOY existing2) Image Boysh and trendy american casual style _SLIDE_8_ 1. . TOMBOY existing3) Segmentation & Targeting 20-22 23-27 28-33 34-36 More than 37 More than 50 low low-middle middle middle-high high - top sporty dandy modern classic feminine elegance casual ethnic Age Class Feel Sensitivity low middle high _SLIDE_9_ casual conserva…
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