Social Marketing

_SLIDE_1_ PRESENTATION Social Marketing _SLIDE_2_ INDEX 1. What is social media marketing 4. Conclusion 3. Additional cases 2. Good & Bad case _SLIDE_3_ PRESENTATION 01 What is social media marketing Social Media “accessible” _SLIDE_4_ PRESENTATION Social Media Mass Media VS Social Media Producer : Whoever How to send message : interactive, relationship-based communication Mass Media Producer : Major media How to send message : One-way, indirect communication (to unspecified people) 01 What is social media marketing _SLIDE_5_ PRESENTATION Why Producer need Social media marketing A increasing of marketing exposure via the internet. A increasing of SNS user. 01 What is social media marketing _SLIDE_6_ PRESENTATION Social Media Marketing Spread voluntarily Goal=Brand loyalty Point NEED Agreement of Consumer 01 What is social media marketing _SLIDE_7_ INDEX 1. What is social media marketing 4. Conclusion 3. Additional cases 2. Good & Bad c…
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