Psychographics(value,personality,and life style)

_SLIDE_1_ 14 Psychographicsvalue, personality, and life style _SLIDE_2_ Which coffee do you want Starbucks or can coffee What is your choice And why Psychographics _SLIDE_3_ 1. VALUE _SLIDE_4_ What is value Value Enduring beliefs regarding ‘what is good or bad’ served as standards that guide your behavior 1. VALUE _SLIDE_5_ Value system Value conflict How important one value is to you relative to others Acculturation Process by which individuals learn the values of a new culture 1. VALUE _SLIDE_6_ How values can be described Global Values MATURITY Mature love True friendship Wisdom + Courageous SELF-DIRECTION Accomplishment + Imaginative Self-respect + Independent + Intellectual ACHIEVEMENT Social recognition An exciting life + Ambitious + Capable ENJOYMENT Comfortable life Pleasure + Cheerful SECURITY National security Freedom Family security Inner harmony PROSOCIAL Equality + Forgiving Salvation + Belief in God + Honest
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