Project proposal Men’s suit rental service

_SLIDE_1_ Business introduction Consumer survey summary 4P Strategy STP Strategy Branding Strategy Service Strategy Distribution and Promotion Contents Project proposal Men’s suit rental service _SLIDE_2_ Business introduction _SLIDE_3_ Men’s suit rental service, WHY But, What brand, and where to buy What brand Where 20’s University students who frequently have to wear suits _SLIDE_4_ According to the Environment analysis, 1) low brand loyalty. Young Customer 2) make account of quality and style. 3) sensitive to the price. _SLIDE_5_ According to the Competition analysis, Formal In the leading brand’s product portfolio, Boundary between formal and casual lines is being disappearing. Business casual _SLIDE_6_ Consumer survey _SLIDE_7_ Every 3 months 31% 14.4% Every 6 months 14% 16% Once a year Q1. How often do you buy the suit Target consumers don’t frequently buy the suit. They just buy them once a year. (N= 58) _SLIDE_8_ Etc. …
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