Olleh KT Marketing research

_SLIDE_1_ Olleh KT Marketing research _SLIDE_2_ Contents 1. Marketing Problem 2. Critical Information to collect 3. Hypothesis H1) H2) H3) H4) 4. Conclusion -marketing implications -marketing strategy _SLIDE_3_ Compared to other competitors, Customers defection rate is 84% high. - Customer Information leakage - Forced termination 2G service 1 4 3 2 Marketing Problem Low quality of customer service caused high defection rate. _SLIDE_4_ 1 4 3 2 Critical Information to Collect _SLIDE_5_ 1 4 3 2 Marketing Problem Why and What is essential problems KT’s marketing seems to have no problems. KT’s customer service is not operated well. BUT! Then, Why KT _SLIDE_6_ 1 4 3 2 Hypothesis_(H1) Different brand users have different brand loyalty. H1 Questions used: Q1 and Q2 Statistics: Bivariate Chi-square N O _SLIDE_7_ 1 4 3 2 Hypothesis_(H1) H1 _SLIDE_8_ 1 4 3 2 Hypothesis_(H1) Statistics Analyze There is no brand loyalty. Signi…
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