Nudie(영문)

_SLIDE_1_ N U D I E Merger that Failed. _SLIDE_2_ Guess What _SLIDE_3_ Nudie’s Product 100% pure fruit Juice Expiration date : only 28 days (others - 6 months) Naked Character (Nothing but Oranges) Friendly concepts _SLIDE_4_ Nudie’s Culture FUN loving! Energetic! Dynamic! Young! Passionate! _SLIDE_5_ Nudie Brief Info Start up 2003 in Sydney CEO Tim Pethick Growth history First 2 years 35% ↑ Average 18% ↑ Fastest growing fruit juice company Internalization ① Exporting to near nations : NZ, SG, HK ② merger with Pulp Juice _SLIDE_6_ Pulp Juice Brief Info Parent Company Richard Branson ‘s Signature Brands(SBL) Branches 20 Juices bars in AU and NZ 75 bars in UAE, PA, SA, TU, EG. Culture A Large Bureaucratic Organizational Umbrella Purpose of Merger Nudie to create healthy premium juice company and to expand their area over the world Pulp Juice similar with Nudie But, Merger had failed _SLIDE_7_ 1. What were the advantages and disadvantag…
…