본문/내용
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New Consumers Characteristics
Seth Godin 『The Tribes We Lead』
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Contents
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Seth Godin “The Tribes We Lead”
▶Three kinds of cycle
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The factory has changed mass production in the whole world.
Limitations : Ever-cheaper labor
Ever-faster machines
Seth Godin “The Tribes We Lead”
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They sell products through TV and advertisement.
EX) tobacco advertising
Seth Godin “The Tribes We Lead”
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Nowdays, how to make a change is in leadership!!!
The Idea of Tribes
Seth Godin “The Tribes We Lead”
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Seth Godin “The Tribes We Lead”
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Seth Godin “The Tribes We Lead”
The San Francisco SPCA
“San Francisco became the first no-kill city.”
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Seth Godin “The Tribes We Lead”
“people who buy tom shoes talk other people about Blake idea instead of Blake.”
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Characteristics of Leader
Seth Godin “The Tribes We Lead”
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TED2 :Derek Siver “How to start a movement”
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Movement
Derek …
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